The PGA Merchandise Show concluded in Orlando on Jan. 23, launching the 2015 golf season on an optimistic note, according to show organizers. More than 1,000 companies and brands exhibited merchandise to more than 41,000 PGA professionals, buyers and industry leaders.
“This is the place to be, isn’t it?” said Adam Heindorff, founder of Links & Kings. “I can see how being here is key for building relationships, finding new customers and establishing your branding. I can show people our entire collection in person, in a way you can’t do over the Internet or out of your trunk.”
PGA of America professional attendance grew by 6 percent, while overall industry attendance increased by one percent to total more than 41,000 PGA Professionals, retailers and industry leaders from all 50 U.S. states and 79 countries.
In addition to the busy marketplace among nearly 10 miles of aisles, the PGA Forum Stage also offered a program of diverse industry presentations. Programs featured top instructors, new equipment and technology, golf in the Olympics, women’s initiatives, youth programming and player development.
The Olympic Golf Forum attracted a standing-room only audience to learn the latest news on the return of golf to the Olympics after 111 years to Rio de Janeiro, Brazil, in 2016.
“The growth of the game is worldwide,” said Peter Dawson, president of the International Golf Federation. “Golf in the Olympics will lead to extra exposure and extra government support for the game.”