Dan Winterton has been named the director of marketing for The Toro Company.

Winterton, an 18-year veteran of Toro, replaces Pete Moeller who was promoted to managing director of business development. Winterton started his career as a financial planner and then moved into a product management role as lead for several key new products. He was later promoted to marketing manager, overseeing the Irritrol brand and product portfolio. Most recently, as senior marketing manager, he oversaw both the Irritrol and Rain Master businesses — including the sales and marketing functions.

In his new role, Winterton will oversee the residential/commercial irrigation, golf irrigation and lighting businesses for the Toro, Irritrol and Unique Lighting Systems brands.

Winterton earned a bachelor’s degree in business from the University of California – Riverside, and an MBA from the University of Redlands in California.