Anne Lyndrup Wins 2015 Don Rossi Award and WE ARE GOLF and Dynamic Revenue Services Share the Champion Award.

The National Golf Course Owners Association (NGCOA) has recognized long-time employee Anne Lyndrup with its 2015 Don Rossi Award at the association’s Annual Conference which is held in conjunction with the Golf Industry Show.

The honor is given to individuals “for significant and long-lasting contribution to the NGCOA,” according to award criteria.

“Anne is one of those truly special people who was always a terrific team player,” said Mike Hughes, NGCOA’s Chief Executive Officer. “She was never out for individual glory. It was all about moving the ball forward for the association and its members. Our mission was always foremost in her mind: to benefit our members.”

Lyndrup, who retired two years ago after 20 years of service, worked alongside Hughes as Director of Player Development and Director of Conference and Trade Show. She created the highly successful Take Your Daughter to the Course Week, an annual program that encourages course owners and parents to get young girls off on the right foot when venturing into the game of golf. She was also instrumental in creating the NGCOA Beginner Friendly Certification program which facilitates participation by creating a set of standards that foster a welcoming atmosphere and flexible playing conditions for new golfers.

Lyndrup also spearheaded NGCOA’s Grow the Game effort which benefitted the association, its members, and the golf industry in general. Her contributions also significantly increased attendance and program quality at the NGCOA’s Annual Conference, held in conjunction with the Golf Industry Show.

The NGCOA also honored WE ARE GOLF and Aaron Gleason of Dynamic Revenue Services as co-winners of its annual Champion Award. The award is “bestowed upon individuals or entities that have succeeded in working on behalf of a group of owners – locally, regionally, nationally, or internationally – and have garnered a significant victory for our members,”,states the award’s criteria.

WE ARE GOLF is a coalition of golf’s leading organizations, formed to help elected officials better understand the complexities of the golf industry. WE ARE GOLF advocates for the thousands of small businesses that make up the industry.

Dynamic Revenue Services is an online booking engine that mimics dynamic pricing strategies currently utilized by airlines, hotels and sports teams. It analyzes specific metrics, such as competition, daily utilization of tee times by day-part, weather and other factors to adjust greens fees higher or lower, based on demand.