John Elsea, of Wentzville, Missouri has joined Redexim Turf Products as sales manager of the factory direct store for Redexim North America in Valley Park, Missouri.

Elsea joins the Redexim Turf Products team with extensive experience on the service and sales sides of the turf industry. Prior to joining Redexim, John worked with Turf Professionals Equipment Company as the director of operations, Beckman Turf and Irrigation as branch manager, Modern Distributing as regional sales manager, Gateway Toro as parts and service manager, and service manager for John Deere. He also served for four years in the U.S. Air Force.