Syngenta-Dan Jenkins

Dan Jenkins. Photo by Lawrence Aylward.

The big show, anchored by the Golf Course Superintendents Association of America (GCSAA), was held Feb. 23-Feb. 26 in San Antonio, with most activities occurring at the Henry B. Gonzalez Convention Center. Here are some of the things we saw and heard at the show:

You couldn’t have missed Syngenta’s #FacesofASuper campaign if you tried. It was front and center at the show, including on the windows in the lobby of the vast convention center. Syngenta also built its booth around the theme. Golf course superintendents, assistant superintendents and turfgrass management students could visit the Syngenta booth and have their photos taken and caption their portraits with the role they are most proud of, such as mentor, environmentalist, communicator, financial advisor, innovator and agronomist. Their photos were posted to social media using the hashtag #FacesofASuper and were also added to the rotating screens in the booth.

“It was one of my favorite booth concepts [that we’ve had over the years],” says Mark LaFleur, communications manager for Syngenta. “It’s an important message that will live beyond the show.”

Legendary golf writer Dan Jenkins, recipient of the GCSAA’s Old Tom Morris Award, also visited the Syngenta booth to sign copies of his latest book, “His Ownself.”