John Deere will continue as a title sponsor of professional golf through 2023 as a result of a seven-year extension by Deere & Company, the PGA TOUR and the John Deere Classic. The agreement includes sponsorship of the John Deere Classic and multiple designations for John Deere in the TOUR’s Official Marketing Partner program.
Hundreds of community organizations have benefited from millions of dollars in contributions made through the John Deere Classic and the tournament has had substantial economic impact on the Quad City community where it is held.
“When we first entered a marketing agreement with John Deere, the PGA TOUR was confident this would be an exceptional association,” PGA TOUR Deputy Commissioner Jay Monahan said. “The two organizations have similar corporate values and we are pleased with the direction this relationship has taken. We’re naturally delighted to announce a
John Deere became title sponsor of the tournament in 1998. As a result of the agreement announced today, John Deere will celebrate 25 years as a PGA TOUR title sponsor in 2022.
“The Board of Directors for the John Deere Classic are thankful for the tremendous support provided by Deere & Company,” said tournament director Clair Peterson. “We want to provide not only great sports competition but also an event which the community can be proud of, be involved in, gain benefit from and support as a spectator or volunteer.”
Deere retains its designation as Official Golf Course Equipment Supplier to the PGA TOUR, Official Golf Course Equipment Supplier of the TPC Network, Official Landscape Product Supplier of the PGA TOUR, and Official Golf Course Equipment Leasing Company. John Deere equipment is used at all TOUR-owned TPC facilities.