NAME | Eric Greytok

TITLE | National Sales Director, Macro-Sorb Technologies/SMS Additive

HOMETOWN | Philadelphia, but now Chico, California, with a lot in between

What’s a day in the life for you in your new job? It involves a lot of traveling, a million phone calls and meeting with superintendents.

You’ve been a golf course superintendent for many years at some great clubs. What made you decide to go into the sales end of the industry? I wanted new professional challenges and the ability to help others by sharing the agronomic knowledge I’ve accumulated throughout my career.

What should golf course superintendents know about your company that they don’t already know? We are under new management and have assembled a top-notch team to lead our expansion. We will continue to offer the original product formulations that the industry trusted for many years. However, we are introducing new products that use our amino acids and new technologies to address specific needs in the industry. I’m really excited to be part of that product development process.

When you’re gone from the golf industry, how do you want to be remembered? First, that I was a great husband and father. Second, that I was someone who worked hard and got it done, was there for my employees or friends, and always did the right thing.

If you were born 100 years ago, what would you do for a living? I would probably be a cowboy or an explorer. I like to see new things.

Who is your hero? My dad. He had nothing growing up, he went to work every day and didn’t complain, and he and mom gave us a great life as kids. My dad was — and is — always there for us, and he got it done!

What’s the best thing about the golf industry? For me, it was the constant change. Whether it was agronomic, political, financial, peer or employee-related. The golf industry always keeps you on your A game and forces you to be better every day.

What’s the worst thing about the golf industry? The ease with which information can be obtained on the Internet by [golfers/ members]. All too often I had to defend the correct agronomic practices because a member had found something on the Internet that contradicted the correct measures. It wasted a lot of time that could have been spent more productively.

What was the best thing about being a superintendent? Seeing the guys that worked for me become successful, use what I taught them, and take it to the next level.

Describe golf course superintendents in one word? Undervalued. Superintendents should run the club.

Who would you rather play golf with –– Arnie or Jack? Why? It was great being the host superintendent for Jack’s last U.S. Open at Pebble Beach Golf Links in 2000, but honestly I’d rather play with Ian Poulter. I like him because he has passion, is a fighter, and seems to like going against the grain.

If you were a superhero, who would you be and why? Wyatt Earp. He didn’t mess around — when it was over the bad guy wasn’t coming back.

What do you like to do away from your job? Take my family fly fishing or hunting.

What is your all-time favorite song? “Freebird” by Lynyrd Skynyrd.

What’s your favorite movie and why? “Slap Shot.” I could watch it over and over. It just makes me laugh.

Speaking of movies, who’s your favorite character from “Caddyshack” and why? Spalding. First, the name alone. Who names their kid after a golf [ball] or basketball? Second, who didn’t know someone like that growing up?