Dena Jenkins has joined Jacobsen as its Events and Channel Manager.

Jenkins will be responsible for planning and managing the company’s events and working with Jacobsen’s network of dealers on marketing initiatives.

Jenkins comes to Jacobsen with over 10 years of experience in the turf industry, working in a variety of marketing roles at Woods Equipment Company, LG Seeds, and most recently, Dixie Chopper.

Prior to Jacobsen, Jenkins was an events manager for Bell Helicopter planning events across the globe for the rotorcraft manufacturer. She came to Bell from Dixie Chopper, where she also served as an events manager after the company’s acquisition by Jacobsen.

Jenkins graduated with a Bachelor of Arts degree from Eureka College in Illinois and completed graduate studies at Illinois State University.

“This position is critical for Jacobsen as we continue to develop and grow long-term relationships in the industry,” said Glenn King, Director of Marketing for Jacobsen. “Dena brings a wealth of turf industry experience to our team and will help us take Jacobsen’s marketing to the next level.”