Billy Casper Golf (BCG), the largest domestic owner-operator of golf courses, country clubs and resorts, has unveiled a modern logo and website. A variation of BCG’s longstanding buffalo silhouette logo, the new icon depicts the energy the company’s 7,600 peak-season employees bring to more than 150 properties nationwide.
The contemporary website is responsive across desktop, tablet and mobile, and is organized for visitors to easily locate their unique areas of interests, including:
- Solutions – BCG Spectrum, full-service, turnkey management; BCG Private, specialized for country clubs; and BCG Select, where course owners tailor a suite of à la carte services and remain operationally hands-on.
- Ventures –Programs like the annual “World’s Largest Golf Outing” benefiting Wounded Warrior Project; Women on Course, Club 51, and Casper Labs.
- Buffalo Brand Invigoration Group– The in-house division of BCG performs public relations, strategy development, integrated marketing, social media and design work for golf, sport and lifestyle brands, and destinations and communities.
- Careers – Golf is a people business and BCG’s acquisition and cultivation of talent helped it win an “Inc. 500 Hire Award.” Course Finder – A simple way for golfers to reserve tee times at BCG-managed courses.
Adding to the website’s informative nature, the Billy Casper Digital Network rotates news and stories about BCG courses and the world of golf.
“Our digital tool brings Billy Casper Golf’s dynamic culture to life,” says Peter Hill, Chairman and CEO of BCG. “This is why we are trusted by course owners and developers to elevate their brands and improve operations, efficiencies and profits.”
“We built a platform that’s data-driven, proactive, responsive and listens,” says Hill. “The ability to understand unique golfer segments and tailor compelling messages delivered across multiple devices helps to ensure sustainability and growth of the game we love.”