To arm superintendents with the information they’ll need to manage their courses in an increasingly complex business environment, Environmental Science, a division of Bayer CropScience LP, will introduce new solutions and interactive experiences for superintendents at the 2015 Golf Industry Show (GIS).
“The challenges of managing a golf course aren’t getting any easier for superintendents,” said David Wells, golf business manager for the Bayer turf and ornamentals (T&O) business. “In many cases, they’re being asked to take on responsibilities that go way beyond turf management. Our goal is to do everything possible to create a phenomenal customer experience for them, which includes helping them harness the information they need to succeed in the years ahead.”
As part of this interactive booth experience, the Backed By Bayer Experience (booth #7081) will offer new resources including a living turf display where superintendents can learn about plant health and a live bee observation hive – part of the Bayer Bee Care program. Superintendents can visit the My Bayer Rewards café to enjoy free refreshments and can even kick back and watch classic golf movies in the booth lounge area. Booth visitors will also have the opportunity to learn about the newest innovation from Bayer – Signature Xtra – a formulation anticipated to launch in Q3 2015, pending EPA approval.
As part of the company’s participation at GIS, Bayer CropScience is a breakfast sponsor of the GCSAA Golf Championship being held February 21-23, at the JW Marriott San Antonio Hill Country Resort & Spa. New to the event this year, all competitors will receive complimentary breakfast on competition days courtesy of Bayer.