The Moore Children Remember Their Father With Donation to EIFG

The late Robert A. Moore began Aquatrols Corp.
10/23/2012

The Moore family from the Aquatrols Corp. made a $10,000 donation to the Environmental Institute for Golf (EIFG) in the name of their father Robert A. Moore to support golf course research.

The EIFG is the philanthropic organization of the Golf Course Superintendents Association of America (GCSAA). Robert Moore, one of its strongest supporters until his passing in 2010, founded Aquatrols in 1955. He was a GCSAA member for more than 50 years and had articles published in its flagship publication, GCM, beginning in 1957.

Moore's daughters, Tracy Jarman and Demie Moore, and son Andy Moore made the donation in honor of their father earlier this year. The endowment funds research specifically for optimizing the growing environment for golf course turf, with specific goals for increasing the effectiveness of applied water, fertilizers and pesticides, and thereby reducing the total requirements.

"I can think of no better way to recognize the legacy of Robert Moore and the contributions of Aquatrols to the golf course management industry," GCSAA CEO Rhett Evans said. "He was a pioneer in demonstrating the value research plays for golf course management. In particular, with water conservation and quality being two key issues for the industry, the donation has significant value and importance."

Aquatrols is a supporter at the Platinum Tee Club level of donors who contribute $5,000 or more annually to the EIFG. Aquatrols is a GCSAA Silver Partner and is also recognized at the Governor's Club level in the EIFG cumulative giving program for donating between $50,000 and $99,999 since 1987.

"As the person and company that invented and pioneered the use of soil wetting agents in the turf and ornamental industry worldwide, Robert Moore, his family, and Aquatrols have always had a vision that extends beyond product sales," said Jarman, Aquatrols president and CEO. "The goal of Aquatrols is to make positive contributions to more efficient, effective and environmentally sound uses of resources in the maintenance of turfgrass and production of ornamental plants.

"Considering that my father was in applied research before starting Aquatrols, and with applied research and development still central to Aquatrols' mission, the establishment of a research endowment fund is a fitting way to give back to the industry and to recognize and remember the contributions made by the late Robert Moore and Aquatrols."